The Oldest Work Pant wears Brand in Japan

“WORLD WORKERS”
This is a legendary brand that leaves a name in the history of work pant wear in Japan.
In the early 1970, a nature-oriented lifestyle derived from hippie movement arose.
As jeans were a symbol of freedom, the style needed some sort of symbol.
In 1975, WORLD WORKERS proposed people of the time new clothes that incorporate fashionability into real work wear and they could wear with ease for hard and dangerous work.
And then, it was accepted in the nature-oriented time and WORLD WORKERS became a huge hit.
Work wear became an item of young people in city. This was a landmark event at the time. This also made an influence on not only the world of clothes but also social phenomena and became the cornerstone of the outdoor activities boom in Japan.
Those days that is likened to the “younger days of Japan.” WORLD WORKERS exactly walked with the people in those days.
Breaking a seal, WORLD WORKERS made a comeback in 2008.
No, time needed World Workers.
This dramatic comeback would open a new era.