1977 bigjohn publicity
1970 slim fits color pants
The concept of M3002 (1968 – 1980) is “Slim Fits.” This is the famous collection that wowed young people of the time who valued the fit. While straight and boot-cut jeans were popular, the jeans were preferably worn by so-called “spiky guys” such as rockers.
The M3 collection have succeeded this and are manufactured based on the concept that “FIT is ALL.”
The “FIT” represents not only silhouette that shows a comfortable fit, but also the fit with time and feeling.